Hyundai x ICC Association

Hyundai Motor Company is proud to announce its Global Premier Partnership with the International Cricket Council (ICC) for six major tournaments across 2026–2027, including the Men’s Cricket World Cup 2027.

Driven by a shared passion for progress and performance, this global collaboration brings Hyundai closer to millions of cricket fans worldwide - across markets where cricket is not just a game, but a way of life. Rooted in energy, emotion, and ambition, the partnership reflects Hyundai’s belief in being #DrivenByPassion, on and off the field.

As part of this collaboration, Hyundai aims to bring fans closer to the action through exclusive matchday experiences, interactive fan zones, and innovative digital engagements. The partnership was officially marked with a signing ceremony between Hyundai and the ICC at Narendra Modi Stadium, Ahmedabad - symbolising a shared vision to create meaningful moments for fans. From unforgettable experiences like the coin toss to the presence of Hyundai’s cutting-edge mobility solutions in stadiums, every touchpoint is designed to celebrate the spirit of cricket while reinforcing Hyundai’s vision of ‘Progress for Humanity.

This partnership marks an important milestone in Hyundai’s international sports journey, powered by cricket’s unparalleled reach of over two billion fans worldwide. By combining the thrill of ICC tournaments with Hyundai’s forward-looking approach to mobility and innovation, the partnership promises memorable experiences, immersive activations, and deeper connections with communities that inspire everything we do.

Hyundai x ICC Test Drive Campaign

As part of this association, we are hosting the Hyundai x ICC Test Drive Campaign, where you can book a test drive of your favourite Hyundai car and stand a chance to watch the ICC Men’s T20 World Cup LIVE. Because some drives don’t just take you places - they take you closer to the game you love.

*Offer not applicable for the state of Tamil Nadu
*T&C apply
#HyundaiDrivenByPassion

Hyundai Trophy Connect

Bringing the 2026 ICC Men’s T20 World Cup Trophy Closer to Fans

#DrivenByPassion
Cricket is more than a game in India - it’s a shared emotion.

With Hyundai Trophy Connect, Hyundai Motor India brings fans closer to the excitement of the 2026 ICC Men’s T20 World Cup through a special public display of the iconic tournament trophy.

As a Premier Partner of the ICC, Hyundai invites cricket lovers to experience the trophy up close and celebrate the passion that unites millions.

Experience the Icon

For a limited time, fans can:

• View the 2026 ICC Men’s T20 World Cup Trophy up close
• Capture memorable photographs
• Explore Hyundai CRETA, India’s most loved SUV, on display alongside the trophy

Trophy Display Schedule

Mumbai
📍 High Street Phoenix | 28–29 Jan 2026
Bengaluru
📍 Phoenix Mall of Asia | 30 Jan 2026
Gurugram
📍 DLF CyberHub | 1 Feb 2026

Open to the public for a limited period.

Engage. Celebrate. Win.

Hyundai Trophy Connect offers immersive, cricket-themed experiences for fans of all ages, including:
• Deewangi Meter – Show your passion and stand a chance to win ICC Men’s T20 World Cup match tickets*
• Stadium-inspired setups and photo opportunities
• VR cricket gaming experience

Driven by Passion. United by Cricket.

Hyundai’s partnership with the ICC reflects its commitment to creating meaningful fan experiences beyond mobility - celebrating passion, pride and the spirit of the game.

Deewane India ka Deewana Humsafar

Hyundai Motor India unveils its nationwide campaign “Deewane India ka Deewana Humsafar” ahead of the ICC Men’s T20 World Cup 2026. Featuring brand ambassador Shah Rukh Khan, it is a heartfelt brand film that celebrates a simple truth - India doesn’t just watch cricket, it lives it. Inspired by those magical match moments that unite millions and bring the nation to a pause, the film captures the collective emotion, anticipation and joy that define India’s cricketing spirit.

At the center of this story is Hyundai - a constant companion in these shared journeys, standing with every fan through every cheer, every triumph and every dream. The film mirrors the energy that moves India and reflects Hyundai’s 30‑year bond with the country, built on trust, connection and a deep understanding of what brings people together.

Weaving nostalgia, passion and togetherness, the film reinforces Hyundai as “Deewane India ka Deewana Humsafar” - not just a mobility partner, but a brand that travels with the heartbeat of the nation. The campaign rolls out across TV, digital and radio, and as co‑powered presenter of the ICC Men’s T20 World Cup 2026 on JioHotstar connected TV, Hyundai brings high‑attention, immersive storytelling to cricket fans across India.