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Autonomous & SDV Hyundai Motor Group Launches ‘Pleos’ Software Brand, Unveiling New SDV Technologies and Collaborations
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Autonomous & SDV Hyundai Motor Group Launches ‘Pleos’ Software Brand, Unveiling New SDV Technologies and Collaborations
Autonomous & SDV Hyundai Motor Group Launches ‘Pleos’ Software Brand, Unveiling New SDV Technologies and Collaborations
Autonomous & SDV Hyundai Motor Group Launches ‘Pleos’ Software Brand, Unveiling New SDV Technologies and Collaborations
Autonomous & SDV Hyundai Motor Group Launches ‘Pleos’ Software Brand, Unveiling New SDV Technologies and Collaborations
Autonomous & SDV Hyundai Motor Group Launches ‘Pleos’ Software Brand, Unveiling New SDV Technologies and Collaborations
Autonomous & SDV Hyundai Motor Group Launches ‘Pleos’ Software Brand, Unveiling New SDV Technologies and Collaborations
Autonomous & SDV Hyundai Motor Group Launches ‘Pleos’ Software Brand, Unveiling New SDV Technologies and Collaborations
Autonomous & SDV Hyundai Motor Group Launches ‘Pleos’ Software Brand, Unveiling New SDV Technologies and Collaborations
Autonomous & SDV Hyundai Motor Group Launches ‘Pleos’ Software Brand, Unveiling New SDV Technologies and Collaborations
Autonomous & SDV Hyundai Motor Group Launches ‘Pleos’ Software Brand, Unveiling New SDV Technologies and Collaborations
Autonomous & SDV Hyundai Motor Group Launches ‘Pleos’ Software Brand, Unveiling New SDV Technologies and Collaborations
Autonomous & SDV Hyundai Motor Group Launches ‘Pleos’ Software Brand, Unveiling New SDV Technologies and Collaborations
Autonomous & SDV Hyundai Motor Group Launches ‘Pleos’ Software Brand, Unveiling New SDV Technologies and Collaborations
Autonomous & SDV Hyundai Motor Group Launches ‘Pleos’ Software Brand, Unveiling New SDV Technologies and Collaborations
Autonomous & SDV Hyundai Motor Group Launches ‘Pleos’ Software Brand, Unveiling New SDV Technologies and Collaborations
Autonomous & SDV Hyundai Motor Group Launches ‘Pleos’ Software Brand, Unveiling New SDV Technologies and Collaborations
Autonomous & SDV Hyundai Motor Group Launches ‘Pleos’ Software Brand, Unveiling New SDV Technologies and Collaborations
Autonomous & SDV Hyundai Motor Group Launches ‘Pleos’ Software Brand, Unveiling New SDV Technologies and Collaborations
Hyundai Motor Group Launches ‘Pleos’ Software Brand, Unveiling New SDV Technologies and Collaborations
SEOUL, March 28, 2025 – Hyundai Motor Group (the Group) today introduced its new mobility software brand ‘Pleos’ at its ‘Pleos 25’ developer conference in Seoul, also unveiling plans for collaboration with global partners to enhance in-vehicle app ecosystems.
The inaugural event marked a significant step toward the Group’s evolution into a mobility tech company by sharing the development status of software-defined vehicles (SDVs) and revealing plans for creating an in-vehicle app market and ecosystem based on its next-generation infotainment system.
During his keynote speech at Pleos 25, Chang Song, President and Head of Hyundai Motor and Kia’s Advanced Vehicle Platform (AVP) Division, officially announced Pleos, the Group’s new mobility software brand and technology platform.
In the rapidly changing automotive industry, Hyundai Motor Group has been dedicated to SDV development since 2023. Today, starting with Pleos 25, we are transforming into a company providing software-centered mobility experiences. Our ultimate goal is to achieve Cloud Mobility, where all forms of mobility are connected through software on the cloud, and continuously evolve over time. Pleos serves to create a connected mobility experience expanding from a vehicle to fleets, hardware to software, and ultimately to the entire mobility infrastructure and cities.
President and Head of Hyundai Motor and Kia’s Advanced Vehicle Platform (AVP) Division
Pleos is a mobility software platform that supports all devices in motion to move autonomously and be managed smartly. It connects transportation and infrastructure, including vehicles, to help users, businesses and cities establish a freer, more efficient mobility environment.
Pleos is an end-to-end software platform that integrates:
| • High-performance chips and controllers | • Cloud infrastructure |
| • Vehicle operating system (vehicle OS) | • Fleet management |
| • Infotainment system (Pleos Connect) | • Mobility and logistics optimization solutions |
This technology stack enables a range of smart mobility functions – such as autonomous driving, vehicle connectivity, real-time data analysis and optimized route planning – providing a foundation for improving the user experience and maximizing the efficiency of urban mobility operations.
Pleos is a compound word combining the Greek word ‘Pleo’, meaning ‘more’, and ‘OS’ for ‘Operating System’. It embodies the Group’s commitment to evolving technology, adding user-centric value to the movement of people and objects to achieve increased freedom to move.
To achieve a software-centered mobility environment, the Group is advancing towards SDVs through innovations in electrical and electronic (E&E) architecture, alongside the development of Hyundai Motor Group’s own vehicle OS and Pleos Connect. These advancements enable vehicles to serve as efficient and flexible software platforms, strengthening connectivity between vehicles and infrastructure.
This open development platform can contribute to diversifying the in-vehicle app ecosystem by removing barriers for developers to participate in the in-vehicle app development. By adopting this open approach, the Group can attract creative ideas from developers worldwide, respond to customer needs more effectively, and drive the next wave of innovations in SDVs.
The Group also introduced the ‘Next Urban Mobility Alliance’ (NUMA) at Pleos 25, aiming to realize a cloud-based mobility vision by creating a public-private partnership framework to connect and optimize movements in an autonomous transportation environment. Through the collaboration, NUMA addresses social issues like mobility rights, regional depopulation and the climate crisis to improve the freedom to move.
NUMA’s Collaborative Axes:
1.Freedom to Move:
2.Autonomous Vehicle Ecosystem:
3.In-vehicle Application Ecosystem:
Hyundai Motor Group also announced plans to implement Level 2+ (L2+) autonomous driving by the end of 2027. The Level 2+ system recognizes vehicle surroundings through cameras and radars and makes more complex decisions based on its artificial intelligence (AI) deep learning decision structures.
The Group plans to continuously optimize AI model efficiency through lightweighting, while enhancing training efficiency and performance by leveraging vehicle-optimized neural processing units (NPUs) and large-scale training infrastructure. Through these efforts, the Group intends to evolve its vehicles into self-learning and continuously advancing 'learning machines'.
At Pleos 25, participants explored and engaged with SDV technology and the in-vehicle app ecosystem. The event featured various zones and sessions that highlighted core SDV technologies, app ecosystem, smart city solutions and autonomous driving advancements. These included:
At Pleos 25, the Group shared its software ecosystem based on SDV technology and expanded opportunities for developers to participate directly. Expansion of developer support programs and partnerships based on an open ecosystem will continue.
Through its software-defined everything (SDx) strategy, the Group plans to continuously connect all mobility solutions, services and devices, allowing everyone to universally enjoy the freedom to move.
Daehyun Shin
daehyun.shin@hyundai.com
Global PR Strategy & Planning · Hyundai Motor Company
Disclaimer: Hyundai Motor Group believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.
About Hyundai Motor Group
Hyundai Motor Group is a global enterprise that has created a value chain based on mobility, steel and construction, as well as logistics, finance, IT and service. With about 250,000 employees worldwide, the Group’s mobility brands include Hyundai, Kia and Genesis. Armed with creative thinking, cooperative communication and the will to take on any challenges, we strive to create a better future for all.
More information about Hyundai Motor and its products can be found at:
http://www.hyundaimotorgroup.com or Newsroom: Media Hub by Hyundai , Kia Global Media Center (kianewscenter.com) , Genesis Global Newsroom
