Hyundai ♥ Catch! Teenieping: Reunited Once Again—Chu!
5 minute read
April 30, 2026
Hyundai continues its next generation marketing efforts by helping young audiences experience mobility as joyful and engaging. “Youth Adventure 2026” marks the brand’s second collaboration with Catch! Teenieping, following their partnership in 2025. Launched in May in celebration of Korea’s Family Month, the campaign brings Hyundai’s future mobility vision and innovation to life through a child-friendly lens, with a special focus on the hydrogen fuel cell electric vehicle NEXO.
Youth Adventure 2026: The Second Collaboration
First introduced last year, “Youth Adventure 2025”, the inaugural collaboration between Hyundai and Catch! Teenieping, delivered unprecedented results—attracting 137,000 visitors to Hyundai Motorstudio in Goyang and generating 8 million organic views for its spin-off film. Through immersive, character-driven experiences, the campaign played a pivotal role in strengthening Hyundai’s connection with the next-generation.
Building on this success, the second collaboration goes beyond a one-off initiative and represents a continued effort to foster long-term relationships with the next generation. Hyundai aims to seamlessly integrate future mobility and technologies into children’s everyday lives and imaginations, broadening meaningful touchpoints with young audiences.
An Expanding Hyundai ♥ Catch! Teenieping Universe
In 2025, the Teenieping universe entered a new chapter with the release of “Twinkling Friendship Racing: The Rise of Racer Heartsping and Hopping,” which introduced its first-ever racing team. Building on this milestone, Hyundai co-produced a new animated short with SAMG Entertainment titled “Heartsping to the Rescue: Saving the Hydrogen Car”, further expanding the Teenieping universe. This evolving narrative introduces a new storyline centered on joyful mobility experiences and the exciting adventures shared by the racing team.
Heartsping and Graceping’s Mission to Rescue NEXO
In this latest film, Racer Heartsping teams up with Hyundai’s research engineer Graceping and their friends on an adventurous mission to recover the stolen NEXO, the hydrogen fuel cell electric vehicle. Through Teenieping’s signature themes of friendship and teamwork, combined with engaging storytelling, the animation draws children into the narrative while introducing the concept of hydrogen-powered mobility—often perceived as complex—in a warm, accessible, and engaging way.
Building on characters and a story world familiar to young audiences from last year, this new adventure invites the next generation to immerse themselves naturally in the Teenieping universe, deepening both emotional connection and curiosity about future mobility.
Making Family Month Even More Special: Exhibitions at Hyundai Motorstudio in Goyang and Busan
To celebrate Family Month, Hyundai introduced a special exhibition designed to help the next generation experience future mobility and advanced technologies in a joyful and intuitive way. As part of “Youth Adventure 2026”, the exhibition expanded beyond Hyundai Motorstudio Goyang to include Hyundai Motorstudio Busan, enabling more children and families across regions to engage with the brand through meaningful, on-site experiences.
Centered on the Teenieping universe, the exhibition features a dedicated screening space for the spin-off film, a display of award-winning artworks from the 10th Hyundai Kids Motor Show, and a wide range of interactive programs. Moving beyond one-way viewing, children are invited to see, touch, and explore future energy—hydrogen—as well as the hydrogen fuel cell electric vehicle NEXO, fostering a natural, hands-on understanding through play.
Through these immersive experiences, Hyundai brings its vision for future mobility and core brand values closer to young audiences in a warm and approachable way. In addition, a new line of limited-edition character merchandise, the Hyundai Kids Collection, was introduced, allowing families to take home lasting memories of their special exhibition experience.
Youth Adventure 2026
It’s finally arrived at Hyundai Motorstudio
Busan too—chu~ ♥
The Growth Generation: Where Future Mobility Begins
Hyundai believes that children’s imagination is the starting point of future mobility. “Youth Adventure 2026” marks the brand’s second collaboration with Catch! Teenieping and has become a flagship campaign within Hyundai’s next generation marketing initiatives. Looking ahead, Hyundai will continue to expand brand stories and experiences shaped by the perspectives of young audiences—fostering meaningful connections and growing together with them.
Follow @hyundai on Instagram and discover more stories behind Hyundai’s next generation marketing initiatives.