Catch! Teenieping captivates
with Hyundai co-op
5 minute read
We live in a time of market diversity, where companies have expanded beyond their traditional offerings to provide entirely new customer experiences, especially for the younger generation. For over a decade, Hyundai has been at the forefront, creating and nurturing a vibrant youth marketing ecosystem that is as exciting as it is informative. Our collaboration with the iconic IP Catch! Teenieping Universe puts captivating storytelling in the fast lane.
Connecting to the next generations
Mobility is all about the future, and what could be more future-relevant than the youth? That is why we feel a special connection to the next generation of drivers and mobility enablers by providing a wide array of educational, cultural, and collaborative events. Flagship initiatives like the Hyundai Kids Motor Show, where children design their own dream mobility solutions and cities, or the Future Mobility School, which teaches current to future transportation and sustainability themes, reflect Hyundai’s commitment to empowering young minds through creativity and hands-on learning. As with all events,the main goal is to have fun and experience mobility from a new perspective.
Hyundai and Catch!
Teenieping team up
Catch! Teenieping is the animated saga of Romi – the princess of a magic kingdom, whose mission is to catch all the cute, yet mischievous Teeniepings, who have come to earth. Developed by SAMG Entertainment,the series has since grown into a cultural phenomenon, with over one billion views across YouTube and OTT platforms. While the show is aimed at a very young segment, it also has a strong following among the broader MZ generation. Proof of this was seen in 2024 when the franchise released the highly successful film Heartsping: Teenieping of Love, which attracted 1.2 million viewers and ranked as the second highest-grossing Korean animated film ever. As Catch! Teenieping fans ourselves, we at Hyundai wanted to be part of its unique universe and cross-generational appeal.
A spin-off tale that speaks to everyone
When it comes to blending mobility with storytelling, we have already made a name for ourselves with short films like the thriller‘Night Fishing’ or the comical K-movie ‘Amazon Bullseye.’ To build on the popularity and momentum of the previous Teenieping film, we teamed up with SAMG Entertainment to co-produce a new animated short film titled ‘Twinkling Friendship Racing: The Rise of Racers Heartsping and Hopping.’ The energetic, 11-minute spin-off offers viewers a new expansion of the Teenieping universe with a fresh, mobility-inspired twist.
Heartsping and Hopping win viewer’s hearts
The story – ‘Twinkling Friendship Racing: The Rise of Racers Heartsping and Hopping.’ introduces a new IONIQ 5-inspired car character, which connects our EV identity and commitment with the colorful and magical fantasy Teenieping landscape. In this world,the two new Hyundaibranded Racer Teenieping characters, Heartsping and Hopping, take center stage. As a cinematic connection between fantasy and mobility, their adventures, personalities, and challenges embody universal themes of friendship, speed, and openness that resonate with a new generation of future drivers.
This collaboration marks a unique crossover between mobility and
storytelling, embedding Hyundai’s brand into the hearts of families and fans across age groups.
Every road trip needs a soundtrack
What’s action and adventure without the right music? To ensure the right tunes and provide the story with emotional depth, the film also includes an original soundtrack 'Dream is beautiful' by Korean band Jannabi, known for their nostalgic yet modern sound. The original soundtrack is not only part of the animation but was also released as a music video, which takes the dreamy atmosphere of the film and crafts it as a modern fairytale for adults to reconnect with the imaginative perspectives of the world they had as a child.
Family Month Special:
Hyundai ‘Youth Adventure’
This Family Month, Hyundai is heightening the fun and excitement for the whole family with a host of special and memorable experiences in line with its commitment to engaging younger generations through creative partnerships.
The Youth Adventure exhibition at the Hyundai Motorstudio in Goyang invites families to enter a playful and imaginative world inspired by *Catch! Teenieping*. Through interactive displays, hands-on activities, and themed installations, children are encouraged to explore, dream, and connect with one another.
In addition to the exhibition, Hyundai has launched the Hyundai Kids Collection – a new line of exclusive character merchandise designed to keep the fun and action going. This thoughtfully designed collection enables families to bring home a piece of the adventure.
Timed to celebrate both Korea’s Children’s Day and Family Month, these initiatives provide meaningful ways for families to spend time together, create lasting memories, and enjoy a festive, joy-filled season.
Imagination’s power to inspire
For us, mobility is a journey that continually writes new chapters. Through our collaboration in producing the film ‘Sparkling Friendship Racing: The Rise of Racers Heartsping and Hopping’, we underscore our commitment to nurturing creativity and delivering meaningful experiences across generations. By connecting cutting-edge mobility with beloved cultural icons, we’re building a brand that speaks not only to how we move but also to why we imagine.
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