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Electrified Golden Steering Wheel: Hyundai INSTER is Germany's best car under €25,000
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Electrified Golden Steering Wheel: Hyundai INSTER is Germany's best car under €25,000
Electrified Golden Steering Wheel: Hyundai INSTER is Germany's best car under €25,000
Electrified Golden Steering Wheel: Hyundai INSTER is Germany's best car under €25,000
Electrified Golden Steering Wheel: Hyundai INSTER is Germany's best car under €25,000
Electrified Golden Steering Wheel: Hyundai INSTER is Germany's best car under €25,000
Offenbach am Main, 18 November 2025 – The all-electric Hyundai INSTER has been awarded the Golden Steering Wheel by AUTO BILD & BILD am SONNTAG* in the “Vehicles under €25,000” category, a particularly important, fast-growing and highly competitive segment of the German market.
The success at the Golden Steering Wheel awards underlines what has also convinced German drivers; Hyundai INSTER is Germany's best-selling electric small car this year. With its high suitability for everyday use, generous space, and excellent price-performance ratio, the electric city runabout was clearly superior to its competitors and impressed the experienced editors in all categories.
“Hyundai INSTER is a powerful example of how we deliver accessible mobility solutions. It reflects our commitment to making electric vehicles available to everyone – smart, stylish, and designed for real life,” said Xavier Martinet, President & CEO of Hyundai Motor Europe. “This recognition confirms that our vision resonates with customers across Europe. We will keep expanding our EV portfolio, bringing progressive design, advanced technology, and everyday usability to all our vehicles: from INSTER all the way to IONIQ 9.”
Whether it's standard equipment, modern technology, space, or range, Hyundai INSTER has been setting standards in the all-electric small car segment since its introduction last December. Even in the entry-level Select^ version it offers a digital cockpit with a 10.3-inch display and 10.3-inch touchscreen, a navigation system and smartphone integration via Android Auto™ and Apple CarPlay™. At a fast-charging station, INSTER can be charged from 10 to 80 percent in approximately 30 minutes with a highly-competitive charging capacity of up to 85 kW as standard. It's an impressive all-round package, as the registration figures show. Since the summer, Hyundai INSTER has been the best-selling fully electric vehicle in the small car segment in Germany. In addition, Hyundai INSTER was awarded the title “World Electric Vehicle 2025” in the spring.
Since 1976, the Golden Steering Wheel has been honouring the best new cars of the year. This year, after the readers' vote, a total of 21 vehicles in eight classes made it to the final, including Hyundai INSTER in the micro/small car category. Ultimately, the test editors at Auto Bild awarded Hyundai INSTER the Golden Steering Wheel for the best car under €25,000. In making their decision, the test professionals took into account handling, everyday usability, quality, sustainability, and value for money.
More information about Hyundai Motor Europe HQ and its products is available at www.hyundai.news
*(AUTO BILD 47/2025 & BILD am SONNTAG 47/2025)
^German market model designation
Disclaimer: CO2 and emissions data
Sunnah Baek
sunnah.baek@hyundai.com
Global PR Contents · Hyundai Motor Company
Disclaimer:Hyundai Motor Company believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.
About Hyundai Motor Europe HQ
Hyundai Motor Europe HQ was formally established in 2000, with its main office located in Offenbach, Germany. Serving as the regional headquarters, it is responsible for the sale of vehicles in 41 European countries through 2,191 sales outlets and a market share in 2024 of 4.1 %. More than 70 per cent of Hyundai vehicles sold in the region are models engineered, tested, and manufactured in Europe, tailored to meet the specific needs of European customers. These vehicles are produced at the company’s Czech and Turkish production plants.
In 2024, approximately 12 per cent of Hyundai cars sold in Europe were zero-tailpipe-emission vehicles (BEVs and FCEVs), including respective World Car of the Year 2022 and 2023 winners, IONIQ 5 and IONIQ 6. This solidifies Hyundai’s position as one of the leading manufacturers in terms of zero-tailpipe-emission vehicles in Europe as the company undergoes a transformation into a Smart Mobility Solutions Provider. Moreover, about 85 per cent of Hyundai’s current line-up in Europe is available as an electrified version.
With a focus on its vision of ‘Progress for Humanity’ and a clear commitment to electric vehicles, Hyundai is set to introduce more BEVs to its electric line-up and will electrify all models in Europe by 2027. In 2025, the all-electric city car, INSTER, and the highly anticipated IONIQ 9 will be key highlights in the market. Hyundai offers a unique Five-Year Unlimited Mileage Warranty package with all new cars sold in the region. This package includes a five-year warranty with no mileage limit, five years of roadside assistance, and five years of vehicle health checks, providing customers with added peace of mind.
About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,' Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Urban Air Mobility (UAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services. In pursuit of sustainable future for the world, Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.
More information about Hyundai Motor Europe HQ and its products is available at www.hyundai.news.
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Contact
Conor Twomey
conor.twomey@hyundai-europe.com
Head of Product PR
Adrian Péré
apere@hyundai-europe.com
Product PR Manager
