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Art & Design Hyundai Motor Group Announces Open Call for the 7th VH AWARD Seeking Media Artists Engaged with the Context of Asia
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Art & Design Hyundai Motor Group Announces Open Call for the 7th VH AWARD Seeking Media Artists Engaged with the Context of Asia
Art & Design Hyundai Motor Group Announces Open Call for the 7th VH AWARD Seeking Media Artists Engaged with the Context of Asia
Art & Design Hyundai Motor Group Announces Open Call for the 7th VH AWARD Seeking Media Artists Engaged with the Context of Asia
Art & Design Hyundai Motor Group Announces Open Call for the 7th VH AWARD Seeking Media Artists Engaged with the Context of Asia
Art & Design Hyundai Motor Group Announces Open Call for the 7th VH AWARD Seeking Media Artists Engaged with the Context of Asia
Hyundai Motor Group Announces Open Call for the 7th VH AWARD Seeking Media Artists Engaged with the Context of Asia
SEOUL, May 26, 2026 – Hyundai Motor Group today announced the open call for the 7th VH AWARD, a global initiative to support emerging media artists. Interested applicants can submit their proposals from May 26 to July 21 through the VH AWARD official website.
Initiated in 2016, the VH AWARD has been supporting artists whose work engages with the context of Asia. The VH AWARD shares their artistic experiments and amplifies their voices on various issues through prominent global platforms, illuminating the region’s diverse cultures, histories and sensibilities through media art.
The VH AWARD has evolved as a distinctive platform for emerging media artists from across Asia and its diasporas to address critical contemporary issues. With broadened partnerships with institutions and enhanced opportunities for applicants, the 7th edition invites artists to explore the potential of audiovisual art, creating works that transcend disciplinary and cultural boundaries.
Art Director of Hyundai Motor
Building on its legacy, the 7th VH AWARD reinforces Hyundai Motor Group’s commitment to fostering a sustainable creative environment. This new edition continues with increased production grants for finalists and the Grand Prix recipient. In addition, it will also introduce a new Honorary Mention category to recognize a broader range of artists and foster more diverse contemporary voices. These enhancements aim to provide artists with a solid and extensive foundation for pursuing challenging and experimental projects.
Through the open call, five finalists will be selected, each receiving a production grant to create a new work. The finalists will also participate in an expanded online residency program, newly developed in partnership with Ars Electronica, the globally renowned media art institution based in Linz, Austria. The program supports artistic development through masterclasses and workshops. Artists selected for the new Honorary Mention category will also be invited to join selected components of the online residency program.
In June 2027, one Grand Prix recipient will be announced and receive an additional $30,000 to support future artistic endeavors.
The 7th VH AWARD will be conducted in collaboration with artists, curators and arts institutions bringing together diverse areas of expertise and contextual perspectives to examine contemporary developments in media art. The jury includes Christl Baur, Head of Ars Electronica Festival; Sabine Himmelsbach, Director of HEK (House of Electronic Arts); Honor Harger, Director of ArtScience Museum; Massimiliano Gioni, Artistic Director of the New Museum; and Moon Kyungwon and Jeon Joon, artist duo based in Korea.
The commissioned works by the five finalists will be presented across global platforms, including:
Further information regarding the 7th VH AWARD will be available on the official website.
Image Credits:
Image 1: The 7th VH AWARD Key Visual. Image courtesy of VH AWARD.
Image 2: The 6th VH AWARD Presentation at Hyundai Motor Group’s Vision Hall. Image courtesy of VH AWARD. Photo: sonongji.
Image 3: The 6th VH AWARD Presentation at Ars Electronica Festival 2025. Image courtesy of Ars Electronica. Photo: tom mesic.
Image 4: The 6th VH AWARD Presentation at HEK (House of Electronic Arts). Image courtesy of HEK. Photo: Franz Wamhof.
**All images must be accompanied by a credit line above and used only to illustrate an article or feature reviewing or reporting on the VH AWARD. Any form of treatment and use of images for front covers may attract a fee and will require the prior authorization of the owner and copyright holder of the work. Please contact the VH AWARD for such use: vhaward.official@gmail.com
Daehyun Shin
daehyun.shin@hyundai.com
Global PR Team 1 · Hyundai Motor Company
Disclaimer:Hyundai Motor Group believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.
About Hyundai Motor Group
Hyundai Motor Group is a global enterprise that has created a value chain based on mobility, steel, and construction, as well as logistics, finance, IT, and service. With about 250,000 employees worldwide, the Group’s mobility brands include Hyundai, Kia, and Genesis. Armed with creative thinking, cooperative communication and the will to take on any challenges, we strive to create a better future for all.
More information about Hyundai Motor Group can be found at: http://www.hyundaimotorgroup.com or Newsroom: Media Hub by Hyundai, Kia Global Media Center (kianewscenter.com), Genesis Newsroom
