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Corporate Information Hyundai Motor Appoints Naomi Fudo as President and CEO of Hyundai Mobility Japan
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Corporate Information Hyundai Motor Appoints Naomi Fudo as President and CEO of Hyundai Mobility Japan
Corporate Information Hyundai Motor Appoints Naomi Fudo as President and CEO of Hyundai Mobility Japan
SEOUL/YOKOHAMA, August 1, 2026 – Hyundai Motor Company today announced that Naomi Fudo has been appointed President and Chief Executive Officer of Hyundai Mobility Japan, effective immediately.
Under her leadership, Hyundai Mobility Japan will further accelerate its electrification strategy and customer experience innovation, driving sustainable growth in the Japanese market while continuing to strengthen its position as a trusted mobility brand.
I am deeply honored to assume the role of President and CEO of Hyundai Mobility Japan. Hyundai leads in electrification and hydrogen solutions while continually redefining mobility. In Japan, we are committed to becoming a trusted brand by strengthening brand value, enhancing customer experience, and building a sustainable business foundation. We will foster an organization where every employee reaches their full potential, enabling us to create a new chapter of growth together with our customers and partners.
President and CEO of Hyundai Mobility Japan
Ms. Fudo is an accomplished executive with a proven track record in business development, marketing, and digital transformation (DX). She began her career in the IT industry in the United States and built extensive leadership experience in the financial sector before transitioning to the automotive industry.
Most recently, she served as President and CEO of Volvo Car Japan, becoming the company’s first female president. Leveraging her broad business leadership experience, Ms. Fudo will drive the continued growth of the Hyundai brand in Japan by prioritizing customer-centric mobility experiences and organizational reform.
Since re-entering the Japanese market in 2022, Hyundai Mobility Japan has been committed to realizing a sustainable mobility society through the advancement of zero-emission vehicle (ZEVs) including electric vehicles (EVs) and fuel cell electric vehicles (FCEVs).
Moving forward, the company will continue accelerating electrification through its One ZEV Strategy, which covers both passenger and commercial mobility segments. From compact EVs to electric buses, Hyundai Motor is committed to addressing diverse mobility needs through a broad ZEV portfolio.
| Mobility Segment | Key Models | Strategic Objective |
|---|---|---|
| Passenger Evs & FCEVs | IONIQ 5, KONA, IONIQ 5 N, INSTER, NEXO | Expand electrification choices and deliver new direct-to-consumer (D2C) experiences. |
| Commercial Vehicles | ELEC CITY TOWN electric city bus | Support the electrification of public transportation and the decarbonization of local communities. |
Building on its successful direct-to-consumer (D2C) business model, Hyundai Mobility Japan will further strengthen direct relationships with customers while reimagining the entire customer journey as a seamless experience. This holistic approach includes every stage from initial research and purchase through ownership, after-sales service and repurchase.
Through Hyundai Premium Care, the company will continue providing peace of mind and long-term ownership support. This initiative builds lasting customer relationships and delivers a highly differentiated EV ownership experience throughout the entire vehicle lifecycle.
Hyundai Mobility Japan aims to evolve beyond a traditional automotive company into a comprehensive mobility provider. Looking ahead, the company will leverage next-generation technologies — such as software-defined vehicles (SDVs), autonomous driving and smart mobility services — to provide safer, more convenient and sustainable mobility experiences for both individual and corporate customers.
To ensure the success of this forward-looking vision, a smooth leadership transition is underway. Mr. Toshiyuki Shimegi, who has served as President since January 2025, stepped down on July 31, 2026. During his tenure, he strengthened sales operations, advanced collaborations with local governments, and enhanced brand awareness. He will remain with the company as an Advisor through December 2026 to support a smooth leadership transition.
Seohyeon Kim
seohyeon.kim@hyundai.com
Global PR Team 1 · Hyundai Motor Company
Disclaimer: Hyundai Motor Company believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.
About Hyundai Mobility Japan
Hyundai Mobility Japan Co., Ltd., the Japanese subsidiary of Hyundai Motor Company, is committed to advancing electrification and next-generation mobility solutions in Japan. The company operates passenger and commercial electric mobility businesses centered on EVs and FCEVs, contributing to the realization of a decarbonized society. Through long-term customer relationships, Hyundai Mobility Japan strives to become a mobility brand trusted by customers throughout Japan.
https://www.hyundai.com/jp/
About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision of ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation beyond mobility through advanced robotics and physical AI. The company invests in new technologies to bring about revolutionary solutions while pursuing open innovation to introduce future mobility services. In pursuit of a sustainable future for the world, Hyundai Motor will continue its commitment to carbon reduction as a full lineup provider with industry-leading ICE, hybrid, plug-in hybrid, hydrogen fuel cell and EV technologies.
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