Hyundai gets the conversation going on Threads
6 minute read
As Threads burst onto the social media scene in 2023, the response from across the globe was tremendous. In just five days, it gained over 100 million sign-ups, surpassing previous records set by similar app launches. Hyundai was there from the start, creating its account right after the sensational debut of Threads, soon becoming one of the platform’s early movers and trendsetters.
The app that made history
Threads is a social media app from Meta, the parent company of Instagram and Facebook. Its launch and global rollout in over 100 countries have made it one of the fastest-growing apps in history.
As a text-based companion app linked to Instagram, Threads offers plenty of installation convenience. Getting started is easy – sign in with your Instagram account and you’re ready to enjoy the fun, dynamics, and entertaining exchange in no time, all while being a part of a growing base of enthusiastic users. Threads soon became an alternative to Twitter (now X), with its emphasis on simplicity and positivity, focusing on casual, community-driven interactions.
Uplifting conversations –
down-to-earth style
Whether it’s celebrating a new Hyundai model or participating in World Taco Day, Hyundai consistently finds new ways to spark conversations and brighten feeds. In keeping with the relaxed and down-to-earth environment of Threads, Hyundai posts typically feature its vehicles with a generous dose of humor, self-irony, and creativity. The tone and fun are in good spirits with the goal of engaging with the community and staying in tune with current trends, memes, and memorable moments.
By blending creativity, variety, and real-time reactions to everyday moments, Hyundai uses Threads to spread positivity, share uplifting content, and connect with people on a more personal, authentic level —no matter the topic or trend.
Communication with a creative twist
A continual array of exciting Threads features and functions boosts engagement and fun. Hyundai's approach is always open, inclusive, and curious, emphasizing authenticity and genuine enjoyment. New trends are embraced and explored, like the popular Spoiler Tag, which encourages playful interactions within the community by hiding content until tapped. The resulting suspense and excitement create moments of spontaneous energy that incite reactions and are best shared.
Hyundai is thrilled to be a part of the interaction and consistently adds something new to the highlight mix, including polls, GIFs, and memes, to maintain a diverse range of posting formats.
Followers & fans from the start
Community-building and the casual sharing of public conversations make Threads an ideal place to gather and interact. Hyundai’s open and engaging approach to its content and that of others has earned it a quickly growing base of dedicated followers.
Starting with 100K followers in 2023, Hyundai’s Threads presence quickly gained momentum, reaching an impressive 373K and counting. From 2024 to 2025 alone, Hyundai achieved a remarkable 90.9% growth in followers, which is well above the average for Threads accounts across the board. This strong, organic growth demonstrates the brand’s authenticity, creativity, and ability to connect with audiences in a genuine way.
A notable highlight has been the many top-performing posts with their exceptionally strong engagement. Ad features have only recently been introduced and are still being tested.
A world of interaction
With Threads, the communication possibilities and themes are virtually limitless. As a fun and welcoming forum, it is an ideal space to share brand innovations and models, engage with others, exchange perspectives, or even have a good laugh.
We are proud to have a leading presence on Threads that positions us at the forefront of this new and quickly evolving social media platform. Hyundai will continue to grow its Threads account with content that inspires, informs, and gives everyone a reason to smile.
Follow @hyundai on Threads and join the conversation.