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Awards Hyundai Motor Triumphs at iF Design Award 2026 with 21 Wins for Automotive, Product and Branding Innovations
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Awards Hyundai Motor Triumphs at iF Design Award 2026 with 21 Wins for Automotive, Product and Branding Innovations
Awards Hyundai Motor Triumphs at iF Design Award 2026 with 21 Wins for Automotive, Product and Branding Innovations
Awards Hyundai Motor Triumphs at iF Design Award 2026 with 21 Wins for Automotive, Product and Branding Innovations
Awards Hyundai Motor Triumphs at iF Design Award 2026 with 21 Wins for Automotive, Product and Branding Innovations
Awards Hyundai Motor Triumphs at iF Design Award 2026 with 21 Wins for Automotive, Product and Branding Innovations
Awards Hyundai Motor Triumphs at iF Design Award 2026 with 21 Wins for Automotive, Product and Branding Innovations
Awards Hyundai Motor Triumphs at iF Design Award 2026 with 21 Wins for Automotive, Product and Branding Innovations
Awards Hyundai Motor Triumphs at iF Design Award 2026 with 21 Wins for Automotive, Product and Branding Innovations
Awards Hyundai Motor Triumphs at iF Design Award 2026 with 21 Wins for Automotive, Product and Branding Innovations
Awards Hyundai Motor Triumphs at iF Design Award 2026 with 21 Wins for Automotive, Product and Branding Innovations
Awards Hyundai Motor Triumphs at iF Design Award 2026 with 21 Wins for Automotive, Product and Branding Innovations
Awards Hyundai Motor Triumphs at iF Design Award 2026 with 21 Wins for Automotive, Product and Branding Innovations
Awards Hyundai Motor Triumphs at iF Design Award 2026 with 21 Wins for Automotive, Product and Branding Innovations
Awards Hyundai Motor Triumphs at iF Design Award 2026 with 21 Wins for Automotive, Product and Branding Innovations
Awards Hyundai Motor Triumphs at iF Design Award 2026 with 21 Wins for Automotive, Product and Branding Innovations
Awards Hyundai Motor Triumphs at iF Design Award 2026 with 21 Wins for Automotive, Product and Branding Innovations
Awards Hyundai Motor Triumphs at iF Design Award 2026 with 21 Wins for Automotive, Product and Branding Innovations
Awards Hyundai Motor Triumphs at iF Design Award 2026 with 21 Wins for Automotive, Product and Branding Innovations
Awards Hyundai Motor Triumphs at iF Design Award 2026 with 21 Wins for Automotive, Product and Branding Innovations
Awards Hyundai Motor Triumphs at iF Design Award 2026 with 21 Wins for Automotive, Product and Branding Innovations
Hyundai Motor Triumphs at iF Design Award 2026 with 21 Wins for Automotive, Product and Branding Innovations
SEOUL, March 26, 2026 – Hyundai Motor Company today announced a sweeping victory at the iF Design Award 2026, one of the world’s prestigious design competitions. The company clinched 21 awards across eight distinct categories — surpassing its tally at the 2025 event — including Automobiles/Vehicles, Branding & Communication Design, Product Design and others.
Hyundai Motor’s wide-ranging success at this competition not only recognizes the brand’s excellence in vehicle design but also solidifies its growing reputation as an innovative lifestyle brand that is reshaping its identity on the global stage.
Which Hyundai Motor Products and Projects Earned an IF Design Award?
Hyundai Motor achieved prominent wins for its IONIQ 6 N high-performance, all-electric sedan, Concept THREE compact electric vehicle (EV), and MobED Urban Hopper & Golf variants of its acclaimed adaptable robotic mobility platform in the Product Design category.
The iF Design Award jurors recognized the company across a broad spectrum of creative projects, with some winning in multiple categories. ‘Night Fishing,’ a short thriller set at an EV charging station, won two awards in the Branding & Communication Design category. The ‘HMGICS CX Smart Farm,’ the world’s first interactive robotics-based smart farm at Hyundai Motor Group Innovation Center Singapore, also earned two awards for its human-centered technology in the Branding & Communication Design and User Experience (UX) categories. Hyundai Motor Group’s first-ever software brand, Pleos, has also won the IF Design Award 2026 in the same category (Branding & Communication Design), pioneering design excellence as the industry shifts toward mobility innovation.
Other award-winning initiatives include the ‘Tree Correspondents’ CSR campaign, which used artificial intelligence (AI) to translate ecological data from trees into language, and the ‘Na Oh’ Korean restaurant, which was recognized for its interior design and an archive book that captures its unique culinary philosophy.
How Is Hyundai Motor Integrating Its Design Philosophy Into Lifestyle Products?
The brand’s design identity was also celebrated through a range of innovative product designs.
Winners include:
Hyundai Motor’s Winners at iF Design Award 2026
| Category | Winning Product/Project | Description |
|---|---|---|
| Product Design: Automotive | IONIQ 6 N | The high-performance, all-electric production model based on Hyundai Motor’s acclaimed IONIQ 6. |
| Product Design: Automotive | Concept THREE | Hyundai Motor’s first compact EV concept under the IONIQ sub-brand embodies its ‘Art of Steel’ design language. |
| Product Design: Motorbikes | MobED Urban Hopper & Golf | A versatile, compact robotic mobility platform designed for adaptable applications for urban and leisure use. |
| Product Design: Automotive | EV Frunk Cooler Bag | A cooler bag which redefines the front trunk as a valuable lifestyle and storage space. |
| Product Design: Automotive | Pixel Diffuser | A vehicle air freshener inspired by the pixel identity of the IONIQ EV lineup, designed for ease of use. |
| Product Design: Garden | H-Gardening Tools | A compact, sustainably designed gardening set that translates brand vision into interaction with nature. |
| Product Design: Office/Stationary | Hyundai Customizable MagSafe ID Card Case | A modular employee ID case with MagSafe functionality for enhanced personalization and usability. |
| Concepts: Product Concepts | Furnished Lounge / Hyundai Add Gear | Forward-thinking concepts that explore future lifestyles and the integration of mobility into daily living. |
| Branding & Comm. Design: Campaigns/Advertising | Night Fishing | A suspenseful 10-minute film released in movie theaters, offering a cinematic experience that breaks from traditional advertising. |
| Branding & Comm. Design: Film/Video | ||
| Branding & Comm. Design: Campains | Tree Correspondents | A CSR campaign celebrating the 10th anniversary of the ‘IONIQ Forest’ global reforestation project and the planting of 1 million trees across 13 countries. |
| Branding & Comm. Design: Publishing | Na Oh Korean Restaurant Book | An archive encapsulating the philosophy and identity of the Na Oh restaurant, located within the Hyundai Motor Group Innovation Center Singapore (HMGICS). |
| Branding & Comm. Design: Typography/Signage | PixelScape | A graphic series that extends Hyundai Motor’s Parametric Pixel design into expressions inspired by nature. |
| Branding & Comm. Design: Branding | Hyundai Heritage: 100 Million Vehicles Produced | A campaign celebrating the brand’s 100 million-vehicle production milestone and spirit of progress. |
| Branding & Comm. Design: Branding | Pleos (Hyundai Motor Group’s integrated mobility software brand) | The ‘New Axis’ design system symbolizes multidimensional connection of physical and digital dimension, connecting all forms of movement through software innovation. |
| Branding & Comm. Design: Branding | HMGICS CX Smart Farm | An interactive, robotics-based smart farm offering a full ‘Seed to Table’ user experience. |
| User Experience (UX): Workplace/Production UX | ||
| User Experience (UX): Education/Creative Tools UX | UX Studio Seoul | The first open UX research platform in the auto industry, enabling customer-participatory experiences. |
| Interior Architecture: Hospitality Interiors | Na Oh (Korean Restaurant at HMGICS) | The Na Oh restaurant features stunning interior design while fusing the beauty of Korean culture and cuisine. |
| Interior Architecture: Installations | Vision Contents | Industrial robot performance installation visualizes the E-GMP EV platform. |
| Interior Architecture: Corporate Interiors | Hyundai Motors India Headquarters | HQ interior balances public exhibition and focused workspaces through a clear spatial hierarchy — open at ground level, focused above. |
Sunnah Baek
sunnah.baek@hyundai.com
Global PR Contents Team · Hyundai Motor Company
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About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services. In pursuit of sustainable future for the world, Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.
More information about Hyundai Motor and its products can be found at:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai
